Agency: Saatchi & Saatchi
‘For when you’re Hank Marvin’. The comical use of rhyming slang for starving expresses teenage hunger, bringing the product to life in a fun and memorable way. The ad is effective because so many Mums identify with the moment when their teens come home from school looking for food, and the nostalgia of the Hank Marvin character will engage Mums further.
The TV ad will be supported by outdoor and digital executions throughout the year. The outdoor work shows the mini Hank Marvins posing for their annual school photographs, Fender guitars in hand.